Meta tags is a label or mark in the Hyper Text Markup Language (HTML) that describes what makes up the Web Page. It also commonly referred to as metadata and as the word suggests, it provides data or information about the contents of the Web page. Techies know that a Meta tags is a term or word that is given to a specific part of a data like a digital picture or a computer file. This enables the information to be picked up or browsed again if the website user needs it. The user or its developer usually selects them and it is commonly a random choice.
It is a vital and significant part of 2.0 services and can be seen in the common desktop nowadays. The use of Meta tags is an important aid in the identification and classification of certain items in a web page. It comes in many forms like images, notes, words and others. It is a significant tool in improving the search engine optimization because it focuses or zeroes in into that specific keyword that a user types in and reasonably, it results to a higher rank! A top priority or an earlier display on the page that comes up as a user search for his specific keyword is what a website owner hopes and aspires to achieve almost all the time.
However, it must be remembered that there must be a limit in the use of characters of main Meta tags. Significant and relevant keywords must be actively added to Meta tags so it can be attractive and of use to the website user. The Meta tags are normally read by the search engine but only Title and Description Tags are shown in search engine results.
Mostly when talking about onsite SEO, it is meant by title, description, keyword and some other tags. Only title and description tags are visible in search engine results. Limit of Title Tag is 66 characters (including spaces) most of the times while Limit of Description Tag is 160 characters (including spaces) and anything more than that is simply ignored by Search Engine Bot. So try your best to explain your page in Title and Description Tags being in limits.