In the world of Internet, SEO or Search Engine Optimization is the word. It is the ranking of the websites and its ability to be consistently placed high or be displayed earlier once those magic and specific keywords are typed in. In SEO jargon, content is the heart and soul of a website. It is the one that has been duplicated or rehashed or repeated again and again by millions of website users who are satisfied by what they see and read.
Content is what makes a website different and unique from all the rest. Your site may be earlier mentioned or displayed on the front page of the search engine and there is another company exactly on the same level as yours. But what sets you apart from the other site is the excellence and superiority of the content of yours. The reader will be able to tell the top rate text that is present in your content and therefore, will definitely choose you over the inferior and mediocre website and will always prefer your site from now on.
Make your content unique by stuffing it with the most relevant and pertinent information you can find. This will engage the reader and you will gain loyalty in no time at all. By making it a quality content, you will impress the website user and he or she will depend on you for all the future searches because you have proven your reliability and trustworthiness.
It is always a running debate whether to depend on keyword density (frequency of the keywords appearing or occurring in the site) or will it rely mainly on keyword richness (the quality and brilliance of the words or text). The website owner knows the proven fact that quality almost always topples quantity any time.
Besides, isn’t it always better to choose CONTENT over form???