In order to keep up with the ever changing trends in internet marketing, the link wheel has been discovered. It works by making a template of links which goes from one website to another and it will eventually end to a specific website that needs publicity.
It becomes more beneficial to the website if it is utilized concurrently with social media marketing. Only then when its primary function can be used to the maximum limit. Back in 2002, when search engine optimization has just started to catch fire-link wheels has also started its humble beginnings.
The simplest link wheel is made of Web 2.0 properties and each property is connected to the next property, therefore creating a link wheel. A more complicated link wheel is produced with multiple Web 2.0 properties, blog posts and varied article submissions. In the early days of the link wheel as an internet marketing strategy, it based its content on article directories. Significant keywords were used and then printed or published in content marketing sites. Links will be strategically placed throughout the content which will naturally go to the next link and then the next creating what is now known as the link wheel.
Between the years 2005-2006, the idea of search engine optimization (SEO) has steadily grown and became widely accepted. Almost at the same time, the use of link wheels has caught fire too because of the novelty of the concept that it can be created with any social media. The link wheel’s close affinity to any form of social media like blogs, pictures, articles have given the link wheel the reputation of being an excellent Internet marketing tool. That is mainly to the characteristic of these social media to become viral in the fastest time.
Link wheels has proven to be an invaluable mean of inbound links to your website in the past years and hopefully will improve in coming years!